Alison McCall’s love of history was fuelled by tales of family history told by her grandparents. Her PhD thesis The Lass o’ Pairts: Social mobility for women through education in Scotland, 1850-1901, includes a section on east Sutherland.
Two acres of croft land in West Helmsdale barely sustained the Bruce family: the ‘Widow Bruce’, young George and Mary, and her widowed mother. Jane Bruce’s husband had died in 1848, aged 32, when their children were aged four and one. The family were poor, but they were not alone in this. Poverty was endemic among families whose forebears had been cleared down the Strath of Kildonan to the area around Helmsdale.
George became a baker in Helmsdale. He joined the Highland Land League, which campaigned to have politicians sympathetic to the crofters’ cause elected to Parliament. In 1888 George was elected onto the Kildonan School Board. Elections had been held throughout Scotland every three years since the Education (Scotland) Act 1872 transferred control of schools from churches, charities and private individuals to locally elected School Boards under government control. Clergymen, businessmen, landowners, academics and other pillars of society were returned as School Board members. Women were eligible to stand, but were elected only onto the larger city Boards. In East Sutherland voters recognised the School Boards gave them the opportunity to vote politically. And they voted for men such as George Bruce.

George Bruce outside his shop on Lilleshall Street, Helmsdale. Photo: Courtesy of Timespan Heritage Centre
Unfortunately the first minute book of Kildonan School Board is missing, but the rise of Land League influence can be traced in neighbouring Clyne. As the Land Leaguers gained strength and confidence the composition of the School Board changed. The first was chaired by the Duke of Sutherland’s factor, Joseph Peacock. The second included the Hon. Walter Stuart, the Duke’s grandson. In 1877, one matter was referred to “the Duke of Sutherland, being the principal ratepayer, and being also deeply interested in the educational welfare of the people.” Regardless of the voters’ wishes, the Duke was the ultimate authority. The crofters’ breakthrough came with the third Board. In 1879 were elected George Grant and George Murray, both tailors, George MacKay, Joseph Peacock and George Lawson, a farmer. The three crofters’ candidates elected Grant as chair. Grant was out of his depth. Apparently unused to using a pen, he proposed to take minutes in pencil, to be written up later. Peacock and Lawson objected. Grant said that “he could not even dictate a minute” but hoped to learn in the next month. Lawson asked Grant to withdraw as chair in favour of Peacock, but Grant refused. School Boards members throughout Scotland were usually well educated and highly literate. Clyne may have been unique in having a Chair uncomfortable using pen and ink. However, the community regarded him highly. He was re-elected in 1882, 1885, but were always in a minority. Voters had subverted the educational purposes of School Board elections for political opposition to the Duke, and the furtherance of land politics.
Back up in Kildonan, by 1888 when George Bruce was elected, the rest of the Board was largely composed of those sympathetic to the crofters cause. James Fraser, fishcurer, was chair and the other members were Robert Hill, farmer, William Cuthbert, fishcurer, and Joseph MacKay, crofter. Hill farmed 102 acres at Navidale, and was one of those who had benefitted from the cleared land. By contrast Joseph MacKay was one of eight crofters threatened in 1882 with eviction for grazing sheep. The eight employed a solicitor and the summons was withdrawn. Cuthbert and Bruce were prominent local Land Leaguers. Cuthbert was re-elected in 1891, 1894 and 1900. Bruce was re-elected in 1897 and 1900, indicating ongoing political support.
Gaining control of the School Boards and using them for political control was a unique tactic of the Land League in East Sutherland.

This gravestone was erected by ‘our’ George Bruce. Photo: Alison McCall
Post script. George Bruce died in 1922, but the family bakery firm continued. In 1932 they baked a wedding cake for George’s great niece, Mary Bruce MacLeod. It was decorated with silver horseshoes. In 1989, Mary’s granddaughter, the present writer, had one of horseshoes sewn onto the sleeve of her wedding dress.

The sleeve of Alison’s wedding dress. Photo: Alison McCall.
In 2022 the author’s daughter got married in her grandmother’s dress and the horseshoe made another appearance at a family wedding!
Sources
MacLeod, Joseph, Highland Heroes of the Land Reform Movement (Highland News Publishing Company, 1917)
Obituary of William Cuthbert in John O’Groats Journal, 9 January 1931